Scroll Triggered Call-to-Actions, ehh.. what?
What the..? Scroll Triggered Call to Actions? Yeah, you know what they are right? If not, shame on you. You should be using them! You’ll probably have a rough idea of what they are, due to the name. Well. Let me help you explain what they are and why you should be using them too.
What are Scroll-Triggered Call-to-actions?
I didn’t even know (or care) about Scroll Triggered CTA until I read about them in an article on SEOmoz. [7 Cutting Edge Web Design Trends (that Can Actually Improve SEO), good read!] Let me quote a bit from what they we’re saying about these “things”..
Sometimes, you don’t want to overwhelm content with calls-to-action… At least, not until you’re fairly certain your visitor has finished reading. That’s where the brilliance of the scroll-triggered call-to-action comes in.
Then they came with a beautiful usage example from OKCupid. Go there, scroll down like you we’re actually reading the article and see what happens. You saw what just happened? You got to admit that the box that dropped down drew your attention right? These are (from now on) called scroll triggered call to actions. A box with sharing possibilities that appears after you’ve reached a certain point..
Why should you use these scroll triggered CTA’s?
Some blog’s have sharing options scrolling down as they read trough the article. Sure, visitors will notice them. Some will even find them annoying! Other blog’s have just those static social bookmarking options on the bottom of each of their posts. Indeed, a lot of visitors will just overlook those.
This is where the beauty of scroll triggered call to actions come in. Visitors can just read your content without getting annoyed by all those different call to actions. Then, when they reach the end of your article your flawlessly timed call to actions shows up! Your visitor will most definitely not miss that, and cause he came that far in your article he might as well take the effort to push one of those buttons and share your article!
Allright.. but how?
Since most of these boxes are done with some jQuery or Prototype, and unfortunately even more people don’t know how this is done I’ve decided to make this easy for you. Are you running a WordPress blog? Great, cause I’ve recently published my Scroll Triggered Box plugin for WordPress. This plugin gives you the ability to easily create these scroll triggered call to actions, and thus get a lot more shares on your articles!
Want to see how this is going to look? Well.. if you’re actually reading this, scroll down a bit more and check out what just popped up in the bottom right corner. Ain’t that sweet? If you do like it, hit one of those buttons! I sure do appreciate!